Smartphones, the core component of the new digital commerce growth, are shifting the field of action to m-commerce. M-commerce, or online transactions using handheld devices, is taking over the e-commerce industry simply because they offer easy access to products/services. As physically the closest devices to potential shoppers, mobile phones are the driving force behind the […]
Last week Adam Gerhart, Global CEO Mindshare, which won the Media network’s agency of the year at Cannes Lions, was in India. “One of the reasons I’m here is because the velocity, scale and the pace of change and development here is quickly eclipsing what we’re seeing in other parts of the world,” he told […]
It’s the season of Holi, and IPL is not far behind. While the premier T20 tournament kicked off on March 22, brands are scrambling to use cricketers in their campaigns to leverage the two-month-long cricket extravaganza. Brands have used cricketers in multifarious ways. The second Dream 11 ad takes off from the first, which saw […]