Takeaways from Goafest2025, where the ad and marketing community aired its worries about the future
Of pacing it, self-love, and code Gen Z
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Sujata Appliances Onam campaign is also about homecoming. But it’s completely different – it’s about people in an old age home awaiting their loved ones, living abroad, to visit them on the festive day. The shelter is full of bustle, readying an Onam feast and collecting guest lists from its residents. One lady has no […]
Adding byte to digital marketing
Publicis Commerce India has launched a digital growth marketing playbook in conjunction with Amazon Ads. It identifies challenges such as rising competition, technological disruptions, uncertain demand, and rising costs, and suggests provides directions for growth marketing. It traces the digital advertising industry’s shift from customer engagement to customer experience, to factoring in both conversion and […]
‘The South is a vibrant market for WPP’
The WPP group, which comprises a host of agenciessuch as VML, Ogilvy, Group M, and Burson — spanning creative, media, PR, and digital, among other segments — recently opened its third campus in Chennai. The campus will house WPP’s enterprise IT team to service its global network, as also its largest content production hub. In […]