Raj Nayak’s big new idea

Superbowl season is when adland shows its creative best — so this fortnight we trained our lens on the commercials that wowed viewers on game nights in the US. Back home, the Valentine mush continued, though this time, smart brands came up with ‘Palentine’ (hanging out with friends) and Galentine (girl gang meetings) pitches. But […]

McCann Worldgroup India was named Agency of the Year at the Advertising Club’s ‘EFFIE India Awards 2023’. Mondelez India was judged the EFFIE India Client of the Year, while the coveted Grand EFFIE was won by Enormous for Jaquar’s campaign ‘Unimaginable Brand Extensions.’ Announced at an event at Taj Lands’ End, Mumbai, the awards acknowledged […]

Beverage giant Coca-Cola has uncorked a bubbly taste of the future using AI to develop a new flavour — Y3000 Zero Sugar. Artificial intelligence played a role in not only creating the flavour but also the design and packaging of the can. The flavour was formulated using feedback from consumers. Coca-Cola has been relentlessly pushing […]