(from left) Rajiv Kumar, Vice Chairman, DS Group, and Prasanth Kumar, CEO, WPP Media, South Asia
FMCG conglomerate Dharampal Satyapal Group (DS Group) in collaboration with WPP Media, has launched DCODE – The Guide to Digital Marketing, a comprehensive playbook for new age marketers.
The playbook blends academic frameworks with practical application, delivering actionable systems, processes, and templates. It outlines best practices across all critical facets of digital marketing, including paid media, social media, influencer marketing, search engine optimisation (SEO), online reputation management (ORM), and more.
The playbook assumes importance as India’s media and advertising landscape is experiencing rapid growth, poised to expand by 7 per cent in 2025 to reach ₹1,64,137 crore. Within this, digital is expected to grow at 11.5 per cent, capturing 60 per cent of the market share.
Published on August 25, 2025
