Weaving in tradition
Weaving in tradition
Related Posts
For Dentsu Creative, the big focus is on digital-plus-plus
“Every day sees a new trend,” declares Amit Wadhwa, CEO, South Asia, Dentsu Creative, a self-declared “impatient soul” who craves constant action. Well, the creative industry, which has been transforming hugely, is certainly yielding enough action. Dentsu Creative itself has been re-organising itself. In this conversation with Brandline, Wadhwa explains why. Excerpts: How is this festival […]
Raj Nayak’s big new idea
Former Viacom18 COO launches House of IPs
Brands cook up a storm with cricketers
Cricket is a passion for most Indians. So is food. Imagine marrying the two — the brand engagement can go up 10X. This IPL season has seen two such combos from brands that are captivating fans. Kolkata Knight Riders (KKR) has started Knight Bite, an exciting new long-term initiative that brings fans closer to their […]