While there is a lot of talk about artificial intelligence enabled devices taking the reins from smartphones in the coming years, Apple CEO Tim Cook isn’t fazed about these concerns.
During the Apple earning’s cal on Thursday, Apple CEO was asked if on screen based devices will ‘significantly diminish’ due to AI.
In reponse, Cook replied (as per Business Insider), “When you when you think about all the things an iPhone can do, from connecting people to bringing app and game experiences to life, to taking photos and videos, to helping users explore the world and conduct their financial lives and pay for things and so much more, you know, it’s difficult to see a world where iPhone’s not living in it,” Cook said.
“And that doesn’t mean that we are not thinking about other things as well,” Cook added.
Apple is betting heavily on AI:
Meanwhile, Cook also revealed during the earnings call that Apple is betting heavily on AI and is also open to acquisitions in order to accelerate its growth.
“Apple has always been about taking the most advanced technologies and making them easy to use and accessible for everyone, and that’s at the heart of our AI strategy,” Cook noted
“We’re open to M&A that accelerates our roadmap,” he further added.
The Apple CEO also noted that the company is embedding AI across its devices, its different platforms and across the company.
